The Big Long List

A lot of P.R. and marketing practitioners use this space for a full list of their "capabilities," i.e., the things they may or may not do to get your message out. I won't disappoint you.

But here's the short of it: I believe in doing what it takes -- within reason
-- to get things done. Sometimes, this means brushing up on the basics or executing them in a different way. Other times, it means making a statement.

It's about delivering the right message, in the right way and to the right audience.

PUBLIC RELATIONS
- Media Relations & Publicity: Press Releases, Media Alerts and Advisories, Spokesperson Duties, Feature Stories, Public Service Announcements (PSAs), Position Papers, Interview Preparation and Basic Media Training, Newsletters.
- Promotions: Street Teams, Blogs, Grass-Roots Buzz Building.
- Special Events: Event Publicity and Marketing, Meeting and Convention Planning, Trade Shows.

MARKETING
- Strategic Planning: Long- and Short-Term Campaigns, Product Launches.
- Campaign Analysis

ADVERTISING & COLLATERAL MATERIALS: Copywriting and, in some cases, production of the following.
- The Basics: Brochures, Flyers, Mailers, Point-of-Purchase (POP) Materials.
- Print: Newspaper, Magazine.
- Broadcast: Radio, Television, Video.
- Internet: Web Sites, Blogs, CD-ROMs.
- Miscellaneous: Signage, Billboards.